A few months ago I was asked if I wanted to give a makeover to an event company located at the beach on the IJsselmeer. I still remember the first day I entered, a dark cave with a low ceiling and, among other things, a dark brown painted ceiling and on the walls large pictures of sexy ladies lying in the grass with guns and helmets. It reminded me more of a man cave than a cafe where I come for a coffee before starting the outdoor activities.
Because of my background in advertising and marketing, I first wrote a strategic plan. Including target groups, insights, trends and offer to develop a concept from there. Now the horeca industry has gone from lockdown to lockdown in the last two years. The staff went looking for another job, income was zero and renovation costs money. As a stylist you naturally prefer to start from scratch, but thinking along with your customer and working with the existing interior also presents great challenges. For example, they carry out a lot themselves and we tackle a different part of the concept every month.
Colour already makes a world of difference. So far, we have not only provided the ceiling and walls with a lick of paint, but the existing tables have also been given a new colour. Since this week, vintage materials and plants have been hanging on the walls that give the feeling of adventure and jungle. The interior is now almost ready and next month we will start on the exterior. So to be continued…. What I can say is that it is super cool to work on a concept together with the entrepreneurs and to make use of existing materials. This way you can give a total makeover without it costing you the world.
Haus am Zee gebruikt cookies om jouw bezoek aan onze website nog makkelijker en persoonlijker te maken. Je gaat akkoord met onze cookies als je onze website blijft gebruiken. OKNee
BEACH ADVENTURE
Because of my background in advertising and marketing, I first wrote a strategic plan. Including target groups, insights, trends and offer to develop a concept from there. Now the horeca industry has gone from lockdown to lockdown in the last two years. The staff went looking for another job, income was zero and renovation costs money. As a stylist you naturally prefer to start from scratch, but thinking along with your customer and working with the existing interior also presents great challenges. For example, they carry out a lot themselves and we tackle a different part of the concept every month.
Colour already makes a world of difference. So far, we have not only provided the ceiling and walls with a lick of paint, but the existing tables have also been given a new colour. Since this week, vintage materials and plants have been hanging on the walls that give the feeling of adventure and jungle. The interior is now almost ready and next month we will start on the exterior. So to be continued…. What I can say is that it is super cool to work on a concept together with the entrepreneurs and to make use of existing materials. This way you can give a total makeover without it costing you the world.