Twenty years ago you went to the beach and you knew you were getting fries and frikandel for lunch. That was the average beach food in every seaside town on the Dutch coast. About ten years ago this changed. The menu was expanded and slowly but surely people went across the border to see what the beach tents looked like there. Design and styling made its appearance and the forerunners in this did well. You could read about it in every magazine and it was very busy from early morning until late at night.
The rest of course could not be left behind. Those nice umbrellas were suddenly everywhere. The names were borrowed from foreign beaches and so the Dutch beaches slowly but surely became more fun.
If you start a beach club today, you can of course do what the rest does, success guaranteed, although, is that really the case? The Ibiza or Bali style is doing well, the Buddha bowls and the Detox drinks are difficult to drag, but it is no longer very distinctive. It can be refreshing and innovative to create a completely different concept.
Then the customer has something to choose again. That could be food-wise, such as Ajuma does with his Asian card or Pele Surf Shack in Hoek van Holland, which is completely Plant Based.
Making choices also ensures that you stand for something and that your customers can remember you more easily. It always starts with a good concept that you then translate into the menu, the interior, your communication and your other offerings such as sports, events and / or merchandise.
Would you like to know more about how to market a good concept? Call or email for an informal conversation.
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Time for new beach restaurants
The rest of course could not be left behind. Those nice umbrellas were suddenly everywhere. The names were borrowed from foreign beaches and so the Dutch beaches slowly but surely became more fun.
If you start a beach club today, you can of course do what the rest does, success guaranteed, although, is that really the case? The Ibiza or Bali style is doing well, the Buddha bowls and the Detox drinks are difficult to drag, but it is no longer very distinctive. It can be refreshing and innovative to create a completely different concept.
Then the customer has something to choose again. That could be food-wise, such as Ajuma does with his Asian card or Pele Surf Shack in Hoek van Holland, which is completely Plant Based.
Making choices also ensures that you stand for something and that your customers can remember you more easily. It always starts with a good concept that you then translate into the menu, the interior, your communication and your other offerings such as sports, events and / or merchandise.
Would you like to know more about how to market a good concept? Call or email for an informal conversation.
Regards, Anne